Ever wonder how a BigMac affects your world? Taking its inspiration from the movie The Game (starring Michael Douglas), and the article “Why I Love Bees” by Jane McGonigal (discussing the ARG created to release the new Halo game), this ARG works backwards to lead players to something they would never suspect – the Big Mac. From the very beginning, players don’t know that the game even involves a Big Mac. All they know is that they have been asked to participate, follow clues, go on missions, and document (via video and still photos) what they see and experience along the way.
This is the final documentation and presentation Mike Edwards, Katrina Bekessey and I put together to explain how our BigMac ARG game for think.mtv.com and PetLAB would work.
Download BigMacPres2.pdf
Download BigMacLifeCycle_description.doc written by Katrina
Comments